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Big-agency web engineering. One dedicated partner.

Get enterprise-level web design, e-commerce architecture, and custom systems integration without the bloated agency price tag. For over 15 years, I have helped small businesses, non-profits, and major organizations launch fast, accessible, conversion-focused websites.

Start a project See the work

Will Martin · Denver, CO · Five-star client‑rated

Best matches3 results
  • MIGPlatform migration & re-platformingDrupal · WordPress · Shopify · WebflowService
  • DSCTechnical discovery & scopingRequirements, architecture, and estimatesService
  • OPSWebOps after launchUpdates, monitoring, and triageService
willpower.codes/services↑↓ to navigate · ↵ to open
  • WordPress
  • Shopify
  • WooCommerce
  • Drupal
  • Webflow
  • BigCommerce
  • Squarespace
  • HubSpot
  • Salesforce
  • Airtable
  • Stripe
  • ShipStation
  • Zapier
  • n8n
  • Make
  • Klaviyo
  • Google Analytics
  • Google Ads
  • Semrush
  • Figma
  • Adobe Creative Cloud
  • Claude
  • ChatGPT
Portrait of Will Martin

Will Martin

Web design, e-commerce, and systems integration · Denver, CO

Hi, I'm Will. I've been building the web since 2007.

I've worked in every aspect of web projects: designing and developing for small businesses as a freelancer, running the online operations of a growing e-commerce brand, managing business operations for teams at Microsoft, and, most recently, scoping, selling, and managing client web projects at Fruition, a Denver digital agency. Today I bring all of that to willpower.codes.

That means you get one person who understands the business case, the build, and the operations after launch. I work with modern tools and AI-assisted workflows that keep quality high and timelines short.

15+

Years building

50+

Projects delivered

10+

Platforms

5★

Client rating

Experience

2007 to now
  1. 2007 – Now · willpower.codes, DenverCurrent

    Freelance Web Solutions

    Custom websites, logos, print ads, and magazines that blend strong visual design with functional web development, built with a focus on conversions. Advertising strategy grounded in user research on Google Ads and social media, plus graphic design and social content creation, including photography touch-ups and light video editing.

  2. Jun 2023 – Jul 2026 · Fruition, Denver

    Technical Sales Engineer

    Previously Digital Project Manager and Service Desk Associate

    Performed technical reviews and discovery of websites and web applications, created scopes and budget estimates, and wrote proposals that helped secure new client projects. Managed digital projects from kickoff to launch, on time and on budget, as the liaison between clients and delivery teams. Provided web support across WordPress, Drupal, and Shopify, and built AI-powered tools for RFP evaluations and workflow automation.

  3. Sep 2020 – Apr 2023 · Little Colorado, Denver

    Marketing & Administrative Manager

    Oversaw all aspects of online business operations, including the website front end and back end, advertising campaigns, social media, accounting, customer service, partnerships, and HR. Implemented business software and SaaS, optimized shipping, and developed custom tools for performance tracking and inventory management.

  4. Jul 2019 – Apr 2020 · access.mobile, Denver

    Executive Assistant to the Chief Executive Officer

    Managed the CEO's calendar, travel, and daily operations. Organized a week-long global retreat and shareholder and board meetings. Built and maintained a CRM tool, managed website updates, and created branded marketing materials.

  5. Sep 2012 – Apr 2018 · Microsoft, Mountain View, CA

    Business Manager

    Oversaw administrative and business operations, including executive communications, newsletters, presentations, head count, procurement, vendor coordination, marketing budgets, and event planning. Also contributed design work for team events and an official app logo.

Education

  • San Jose State University · Bachelor's, Software Engineering
  • University of Colorado Boulder · Bachelor's, English Language
  • Pueblo Community College · Associate's, Business Administration

One partner across the whole stack.

Most vendors own one layer. I've owned all of them: the platform, the integrations behind it, the automation around it, and the operations after launch.

How the pieces connectData flowing
WCAG 2.2 AA

Accessibility & performance

WCAG 2.2 AA audits and remediation, Core Web Vitals, SEO, and AI-search readiness, built into every release.

Any platform, any API

Integrations & automation

Your site wired to the CRM, marketing, payment, and operations tools you already use, through native integrations, automation platforms, or custom APIs.

For your team & your customers

AI tools and automation

Internal tools and automations that take repetitive work off your team's plate, plus customer-facing AI: chat assistants, smart search, and AI-powered products you can sell.

Platform engineering

Custom builds and re-platforms on the CMS or commerce platform that fits your business, with structured content and code your next team can maintain.

WebOps & support

Ownership after launch: updates, monitoring, triage, and steady improvement across multi-platform estates.

Discovery & project management

Technical discovery, scoping, and delivery management that turn a fuzzy brief into a plan stakeholders sign off on, then a launch.

Brand identity & design

Logos, palettes, and brand systems that hold together across web, print, and every customer touchpoint.

Platforms & tools

Websites & CMS

WordPressGutenbergElementorDiviACFDrupalWebflowHubSpot CMSSquarespace

E-commerce & marketplaces

ShopifyShopify PlusWooCommerceBigCommerceMagentoAmazonWalmartEtsyeBay

CRM, payments & operations

SalesforceHubSpotAirtableStripeShipStationQuickBooksNetSuite

Automation & APIs

ZapierMaken8nREST APIsGraphQLWebhooksOAuth 2.0

Marketing & analytics

GA4Tag ManagerGoogle AdsMeta AdsKlaviyoMailchimpLooker Studio

SEO

Search ConsoleMerchant CenterSemrushAhrefsScreaming FrogYoastRank MathSchema markup

Accessibility & performance

WCAG 2.2 AAWAVEaxe DevToolsLighthouseNVDAVoiceOverGTmetrix

Design & creative

FigmaPhotoshopIllustratorInDesignPremiere ProLightroomAcrobat ProCanva

Code

HTMLCSSJavaScriptReactPHPPythonNode.jsLiquidSQLTailwind CSS

Hosting & DevOps

GitHubCloudflareWP EngineKinstaPantheonAWScPanelDocker

AI

ClaudeChatGPTGeminiMidjourneyAdobe Firefly

Project delivery & support

JiraConfluenceAsanaZendeskTrelloMonday.comSlack

Selected work.

Full portfolio
Little Colorado Instagram carousel shown on a phone, with its slides laid out on either side

Instagram · Facebook · TikTok · Copywriting

Little Colorado social media

I managed content creation, copywriting, photography, and community for Little Colorado's social media for over two years, including click-through SEO carousels like these for Instagram.

Button & Bug Shopify storefront homepage

Shopify 2.0 · Custom Liquid · SEO

Button & Bug

Shopify storefront with metafield-driven product pages, handcrafted SEO copy, full legal, tax, and payments setup, and owner training.

Little Colorado storefront homepage

Shopify · Amazon · Google Ads · Email

Little Colorado

Started as a website client and grew into running the brand's entire technical side: a Shopify 2.0 storefront with mega menus and metafields, an Amazon brand store, PPC, and newsletters.

Websites, storefronts, brand identities, marketing, and more in the full portfolio.

See the full portfolio

Projects I've managed

Web projects I've managed as a digital project manager, from discovery and scoping through launch and ongoing operations.

See a full list of projects I've managed
E-4702026 · Project manager & web operations Hale Pet Door2025 – 2026 · Project manager
Colorado Attorney General2025 · Project manager Kaneka Ubiquinol2024 · Project manager
Denver International Airport2023 – 2024 · Project & account manager Project C.U.R.E.2023 · Project manager

What clients say

“Will has done so much for us. We are omni-channel marketplace capable, our PPC campaigns are generating strong leads, and our website is a dream come true. We truly felt like we could trust Will with anything.”
Noelle & Bill · Little Colorado · E-commerce & marketing
“My customers were thrilled by the new design, and I am thrilled by how my store performs. I finally have a handle on my own store, and the attention to detail on the SEO and product pages was fantastic.”
Ashley · Button & Bug · Shopify e-commerce
“After the redesign of my resume and LinkedIn, I landed two jobs. I broke into management and remote work. So many doors have opened that I didn't know were available to me.”
Kuna · Regional Manager, Zipcar Hawaii · Resume & LinkedIn client

Have a platform that needs an owner?

Tell me what you're running and where it hurts. I reply within one business day.

I reply within one business day.